The luxury goods brand Burberry is planning to “aggressively reinvest” by reconfiguring its store portfolio and opening new retail space in London, according to chief executive Angela Ahrendts.She said, The company, which is based in London but only a third of sales in the European market is city's "most important market" goals make.
Olympics next year is the presence of Burberry London promoting his decision is encouragement.
The company recently on London's Regent Street shop Habitat acquired and Covent Garden last week before the store opened Burberry BRIT.
However, the company even bigger step to boost your profile in the capital plan is thought to. If successful, the result will be “the greatest thing that has happened to London for a long time”, said Ms Ahrendts.
Ms Ahrendts said, “I think it’s time that we aggressively reinvest in London – our real estate footprint and our brand footprint. Last time I looked there was a big thing called the Olympics coming and they are inviting millions of people into the town”.
She said, “We have been investing in flagship markets all over the world, and... we feel that the time is appropriate now to start re-investing in London”.
Sh added, “Here is my thing. It is our headquarters. Shouldn’t it be our greatest flagship market in the world?"
